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Experts have put Apple's security to the test — just as Microsoft prepares to test the iPod's longevity, and the European Union readies an antitrust challenge to iTunes.

A number of security firms have leveled criticism at Apple for some of its security practices with Mac OS X, saying that the company's hubris could invite trouble — though adding that criticism wasn't entirely deserved.

Apple has repeatedly taunted Microsoft with the self-proclaimed superiority of its security through its advertising, said McAfee researcher Craig Schmugar. This may have helped the company's popularity but may have equally drawn more unwanted scrutiny.

'Recently, the Mac ads may be playing a role in making people go looking for flaws. They seem to be bragging a little more than they should,' he said.

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The claims could potentially cause trouble given Apple's bad habits, other critics added. While Apple can take comfort in a smaller marketshare, the company's responses to security holes have typically been sluggish at best, based on a Symantec security report.

Microsoft has typically taken much less time to patch issues and rolls out fixes in an average of 21 days — far outpacing Apple's ever-slowing pace, which now averages 66 days between fixes. Just six months ago the firm patched Mac OS X at a still slower rate of 37 days. The infamous Month of Apple Bugs is said to have jolted Apple out of a much-needed complacency.

Nevertheless, Apple isn't yet in danger of a collapse. SANS Institute chief researcher Johannes Ullrich noted that Mac OS X was, overall, a better prospect for those concerned about malware attempts.

'It's still safer, but not as safe as Apple pretends it is,' Ullrich commented. 'Some features, like the firewall, aren't all that great. But, yes, it's still pretty safe.'

Meanwhile, Microsoft is still confident that its Zune will claw away some of the iPod's marketshare by striking at some of the player's best-known selling points.

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'We have a second wave of marketing and advertising coming out next month,' said Zune's marketing head Jason Reindorp, who elaborated that his company would point out the Zune's advantages over the iPod. The Microsoft-made device is recognized mainly for its selective Wi-Fi music sharing and its customized interface.

More importantly, Reindorp added, are new products. The campaign will start modestly with new colors for the present-day 30GB model but should grow as new features are added. Flash devices were a strong possibility given their popularity.

'We are indeed considering if they might complement the Zune device family,' he noted.

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Apple's troubles were compounded on Monday when the European Commission officially accused Apple and the four major music labels of anti-competitive practices in the deals that form the backbone of today's iTunes Store.

At the heart of the complaint was the nationalized approach to the online music shops, which are restricted only to buyers who hold accounts in given countries. Shoppers are often forced to buy only from their home store, preventing them from earning the best rate. British shoppers are particularly hurt by this, the EC said, as the 79p song downloads were the most expensive across the whole region.

The iTunes operator hinted that it had been pressured into using only localized stores and denied that it had stepped outside legal bounds when it accepted the terms that led to today's fragmented iTunes marketplace.

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'Apple has always wanted to operate a single, pan-European iTunes store, accessible by anyone from any member state,' Apple's spokesman told the press. 'But we were advised by the music labels and publishers that there were certain legal limits to the rights they could grant us. We do not believe the company did anything to violate EU law, and we will continue to work with the EU to resolve this matter.'

The accusation landed just as Apple was poised to ease earlier European concerns by removing DRM from EMI's music library on a worldwide basis.

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While the Zune store may not have the same vast library as the iTunes store, it does offer a subscription service that iTunes doesn't: $15 a month to download everything you want. It's called the Zune Pass -- you can keep everything you download as long as the Pass is active. Once you let the Pass lapse, you lose the content you've downloaded. Microsoft also allows you to download and keep 10 songs per month while you have a Zune Pass.

Microsoft's Zune holds its own in the media-player world. But iPod is the product of Apple's single-minded dedication, and it shows. It looks sleeker, it's lighter, slimmer and smaller. The iPod is taller and wider than the Zune HD but it's more than 1.5 millimeters thinner than Microsoft's mp3 player. The iPod supports Windows, but Zune doesn't support Mac OS X. Apple's FairPlay DRM scheme, while far from perfect and arguably not all that fair, is play-oriented, not time-oriented, which most people see as a more logical way to track and limit usage. The Zune Pass is a time-oriented digital rights management (DRM) scheme, while Apple abandoned the FairPlay DRM strategy in favor of DRM-free music.

Both the Zune HD store and iTunes allow users to purchase television shows, movies and music videos in addition to music. You can subscribe to podcasts using either store. And both have social networking elements: Microsoft calls its implementation The Social, while Apple has Ping. These integrated social networking features allow users to share their musical tastes and habits with friends and followers. Microsoft gets the edge here -- if you have a Zune Pass, you can stream music on your friends' social profiles to your device. It's an innovative way to discover new music.

Making playlists has become an art in of itself. Apple has iTunes Genius, a feature that can create playlists from your existing music and suggest new songs that you might like based upon what you already listen to. Microsoft calls its version the Smart DJ. It too can create custom playlists automatically. If you have the Zune Pass, Smart DJ can create a streaming playlist for your device based off an album, artist or song title.

The iTunes Store is such a tremendous plus for the iPod, it's hard to give it its due props. Not only does it offer an exceptionally broad range of media, but its payment methods are more straightforward than the Zune Store's. For Zune, you need to purchase chunks of points, and points don't match up to dollar amounts. For some reason, 79 points is the equivalent of 99 cents, which is the cost of a song at both stores. Both players automatically sync with their media-player software to download purchased songs.

The Zune HD faces some tough competition. The HD Radio tuner in the Zune HD may not be enough to tempt customers from choosing the iPod touch. And Apple has other iPod models aimed at other users: the Shuffle and Nano models are small mp3 players that have clips on them so that users can attach the devices to clothing. The iPod Classic can hold 120 gigabytes of data. But for people who don't like iTunes, the Zune HD's interface and lower price point may be just what they're looking for.

For more information on Zune, iPod and related topics, see the next page.

Zune Program For Mac

MSNBC: Tune Into Zune? - Nov. 11, 2006
The New York Times: Trying Out the Zune: IPod It's Not - Nov. 9, 2006

Zune Software For Mac Os X

Sources

Apple. 'iPod touch.' (Oct. 4, 2010) http://www.apple.com/ipodtouch/
Dahl, Eric. 'First Look: Microsoft's Zune Won't Make You Dump Your iPod.' PC World. Nov. 13, 2006. (Nov. 19, 2010)http://www.pcworld.com/article/id,127858-page,1-c,mp3players/article.html
Ionescu, Daniel. 'Zune HD: No iPod Killer.' PC World. Sept. 15, 2009 (Oct. 4, 2010) http://www.pcworld.com/article/172014/zune_hd_no_ipod_killer.html
Levy, Steven. 'Tune Into Zune?' MSNBC/Newsweek. Nov. 11, 2006. (Nov. 19, 2010)http://www.newsweek.com/content/newsweek/2006/11/10/tune-into-zune.html
Lewis, Peter. 'Zune vs. iPod: the battle begins.'http://money.cnn.com/popups/2006/fortune/zune/index.html?cnn=yes CNNMoney.com/Fortune.
Microsoft. 'Zune HD.' (Oct. 4, 2010) http://www.zune.net/en-US/products/zunehd/default.htm
Pogue, David. 'Trying Out the Zune: IPod It's Not.' The New York Times. Nov. 9, 2006. (Nov. 19, 2010)http://www.nytimes.com/2006/11/09/technology/09pogue.html
'Zune Player Enters iPod Market.' Red Herring. Nov. 14, 2006. (Nov. 19, 2010)http://www.redherring.com/Home/19739

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